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Pecel Lele as a tote bag
If you ever visited Indonesia, you will find Pecel Lele restaurants easily everywhere. This iconic restaurant has been famous for its deep-fried catfish dish and spicy sambal which originates from Lamongan, East Java, Indonesia. Besides the price is cheap, this food has a lot of fans.
That also inspired the custom and bootleg toy brand Susah Waras, which presents a unique concept of Pecel Lele as a tote bag. Just like how the restaurant would be, they added a small blue tarpaulin in the “Totebag Pecel Lele Las Vegas Junction” that can be opened like a tent.
This yellow neon tote bag is given a quirky visual that is typical of Susah Waras, such as the menu name being changed to English according to the "Las Vegas Junction" with additional accessories for mini hangers in the form of black plastic buckets. This tote bag is also equipped with a zipper to ensure that the items inside are stored safely.
Written by: Fergie Virgiyana
